Michigan Disability Group: Tips for more inclusive political campaigns, elections


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With the 2022 elections nearing, groups in Michigan are working to educate political campaigns on how to become more accessible to voters with disabilities.


Across the nation in recent years, voters with disabilities have cast ballots 6% less often than their non-disabled peers. And Dessa Cosma, executive director of Detroit Disability Power, said it’s often because of systemic barriers.


That may mean inaccessible voter information, polling places or ballot-marking devices, and because candidates don’t always target this group of voters or speak to disability issues.


“So, we need to design our campaign culture,” said Cosma, “as well as the way that we communicate with voters, with a disability consciousness, accessibility and inclusion at top of mind, if we actually want to reach the most people.”


In 2020, 11% of voters with disabilities said they experienced difficulty voting.


Cosma added the guide has information not only on disability voters and issues, but also how to set up a campaign from the ground up. She said it walks readers through setting up a budget, creating a message and even understanding the opponents.